How does Trelica work with Marketo?

Trelica helps IT teams keep on top of what SaaS software has been bought, how much money is being spent on it, how well it's being used and whether everything is compliant from a security and privacy point of view.

Trelica can connect directly to different SaaS tools (like Marketo) to extract up-to-date information about which of your users are using Marketo, and how regularly they are logging in. This will help you improve engagement, deprovision unused seats, and prepare for your license renewal.

You must be an administrator of your Marketo site in order to connect with Trelica.

As an administrator, you may have received an invitation from someone in your IT team asking you to connect Marketo to Trelica.

Configuring Marketo

There are several steps to configuring API access to Marketo. These involve setting up a new role, creating an API specific user assigned to this role, and configuring a LaunchPoint service. This document will take you through this process.

Creating a Marketo API role

Go to Admin > Users & Roles > Roles and click New Role

Give your new role a name (e.g. Trelica Usage Integration) and a meaningful description (e.g. Grants access to user access management).

In the Permissions list, select both:

  • Access Admin > Access Users
  • Access API > Access User Management API


Creating a Marketo API user

Now go to the Users tab and choose Invite New User:

In the first step, enter an email address (this address doesn't need to exist), e.g Likewise enter a dummy name, as below, and then click NEXT

In the second step choose the role you created earlier, probably called Trelica Usage Integration.

Make sure you check the API Only checkbox, and then click NEXT:

The final step relates to sending a message is not required for API users. Just click SEND to continue (nothing will be sent).

Creating a LaunchPoint service

Now go to the Admin > Integration > LaunchPoint menu option.

Choose the New menu, and then New Service:

Enter or select the following values in the form:

Field Value
Display Name Trelica Usage Integration
Service Custom
Description Service used by Trelica to access user data
API Only User

(or whatever address you gave your user in the previous step)


You will see your newly created service in the list. Click View Details for the new service:

You will need to enter the Client Id and Client Secret into Trelica shortly. Either keep the browser tab open, or copy and paste them into a text editor:

Close the dialog, and open up the Web Services menu (also in Admin > Integration).

Scroll to the bottom of the page to the REST API section. Make a note of the Endpoint URL. It will likely be of the form

Connecting to Marketo from Trelica

If you received an email asking you to set up the integration, then just click on the link, otherwise log in to Trelica and go to Admin > Integrations to get started.

In the Search... box, just type in Marketo:

Then click on the Marketo logo to get started.

Click the Connect button at the top-right:

You will now have to enter the details you noted down whilst configuring Marketo. First of all enter your REST API URL (probably something like

The Client Id and Client Secret were those shown when you viewed the details of your newly created Marketo LaunchPoint service.


After a short pause, Trelica will start to synchronize with Marketo and you'll see a green tick when everything is done.

Although this shouldn't take long, you don't have to wait for this to happen - once you're back in Trelica feel free to go off and do other things.

If you click on the View application button then you can go through to the Marketo profile page and see more information.

At this point you may wish to review the user list or fill in more information about the number of seats you have, when you renew your Marketo license.

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